Your Royal Webness

Let’s talk about your competitors, shall we?

When planning your business strategy and your website, you need to research and understand your competition. It is crucial to study your main competitors’ websites to get a better understanding of how they use the Internet to promote their products and services and improve customer relationships.

EASY, EASY, EASY…
It is quite easy to conduct a simple but effective competitive website audit. First, identify your competitors and find out if they have a website. When you have compiled a list of competitors that have a web presence, examine each site in detail. Approach each site as though you were a potential customer, noting what you like and don’t like about their site. Pay particular attention to content (useful, current and relevant?) and design (easy to use, intuitive navigation, and professional?). Try to identify the four or five key tasks your competitors want their clients to accomplish online.

You can ask a few friends to evaluate your competitors’ sites as well. Have them compile a similar list of what they found most useful (or useless) about your competitors’ sites, and see if their impressions were similar to your own.

And away we go… now let’s talk about your pesky competitors!